The world is becoming more and more global nowadays. A large part that played into this is the emergence of the internet and the connectivity through social media that it brought with it. No matter where you are in the world, you can easily connect with your friends and acquaintances with a simple scroll and click of a button.
The same applies to businesses. For better or for worse, the world is now interconnected and many of the target clients or customers also have their lives online. So if we want our business to thrive and survive in this increasingly digital world, we must learn to adapt and have the means to reach out to our target audience more effectively.
This is why we must learn to utilize social media marketing for our business.
Now, before we go on with social media marketing, let’s compare it first with traditional marketing. We are most familiar with this kind of marketing. Traditional marketing makes use of familiar media such as print, broadcasting, and direct emails to generate leads and to promote and sell a product or service by a business.
This is ideal if you’re only targeting a specific region or place, however, this tends to be more expensive in the long run. Not to mention, it’s difficult to measure its results because it's a one-way system wherein the business is the only one communicating with the target audience and not vice versa.
Still, even with these disadvantages, most businesses turn to traditional marketing as their first choice. This is where a lot of businesses tend to mess up and not thrive at all in the long run. This is why knowledge of social media marketing and why or how we should do it is essential. Luckily for you, we are here to discuss that in this article.
Firstly, what is social media marketing? As the name implies, this marketing strategy makes use of social media platforms to promote and sell a product or service by a business. There are a lot of social media apps out there such as Facebook, Twitter, and Instagram.
Through these platforms, you are able to target audiences worldwide regardless of where they are or where your business headquarter is. This is also much more affordable than traditional marketing. Not only that, but most social media sites also provide you with the data to measure how much engagement your posts have to help you see how much you benefited from them, and also allow you to interact in a two-way system with your target audience.
Furthermore, social media marketing helps you achieve many things such as higher brand awareness for your brand in the public, more online exposure which is a cause of the previous one, stronger relationship with customers that also results in more loyalty towards your brand, and more established brand authority.
With all these benefits, we can confirm that social media marketing is indeed one of the most inexpensive ways to massively increase your brand’s potential and reach to global customers. It is more flexible, and creative, and has a much further reach than traditional marketing by itself. Therefore, if you’re still not thinking of going into social media marketing, then you’re going to fall behind your peers.
Now how do we best make use of social media marketing?
To get started, we must create social media profiles for our brand first. This may be in popular social media sites such as Facebook, Instagram, Twitter, or anywhere else you feel that your target audience spends their time. Try to create a catchy and memorable username so others can easily search about you and your brand without confusing you for someone else!
Once you have your brand’s account set up, the next thing you have to do is to share high-quality content. High-quality content is often those that have value for those who see it. High-quality content should be those that make the audience want to share or retweet it to their timeline or newsfeed for all their friends to see. This may be in the form of infographics, posters, cartoons, etc.
There are countless options for you to choose from so be creative and make eye-catching content that appeals to the audience’s taste, humor, or curiosity. This will allow your content to be more easily shared among others and those that like you will often start following your page.
The next step would simply be being consistent. The most effective and most viral social media marketing events don’t happen overnight. So keep on posting high-quality content and make sure everyone knows that your pages are always alive and active!
However, keeping all of your social media pages active and consistent takes a lot of time and effort. This is where social media managers or virtual assistants who can work as one can come in. With these people, you can be sure that all your social media pages will always be up and running.
Finally, what we must know is that there are three must-have qualities when it comes to managing our social media page. These are transparency, honesty, and authenticity. With these qualities, you don’t just increase your following, rather you increase your engagements, interactions, and ultimately, the number of customers your brand has and their loyalty towards you.
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